Keeping with its stated mission of making its geofencing -based, content curation IP ubiquitous, PicPocket to engage market leaders with deep domain expertise in enterprise, govt and retail verticals for licensing opportunities.
BENTONVILLE, AR & AUSTIN, TX – Aug. 5, 2016 – PRLog — PicPocket is pleased to announce that it has entered into an exclusive relationship with Bentonville, Arkansas-based GrowthWise Group LLC – a boutique consulting agency serving the retail, merchandising and consumer packaged goods industries. The arrangement establishes GrowthWise as the sole licensing agent of PicPocket’s geofencing and augmented-reality technologies for use in retail.
“When we filed our IP back in 2009, I don’t think we realized what tremendous opportunity it would have outside of curating content at live events,” says Wolfram Gauglitz, Founder and CEO, PicPocket, Inc.
“Our recent decision to explore the retail market was born out of a brainstorming session with consumer packaged goods expert Larry Robertson, principal at AON Invent. Larry’s subsequent introduction to the GrowthWise Group was a defining moment that shaped how we thought about our IP. Greg Spragg and his team were able to quickly identify areas where PicPocket could leverage not only its technology position but also how its consumer platform is able to ‘connect’ with users to drive retail foot traffic and e-commerce activity,” explains Gauglitz.
“We now have a strategy to monetize our IP across the entire retail value-chain – from brick and mortar storefronts to suppliers and merchandisers – using technology to streamline retail operations, engage shoppers of all ages and reinvent how retail chains advertise and market to consumers,” continues Gauglitz. “By partnering with best-in-class organizations like GrowthWise, we’re able to extend our IP reach to markets we wouldn’t have otherwise touched.”
“We are excited to be working with PicPocket on this project. The possibilities for retailers and their supplier partners to extend their reach and improve execution are enormous,” offers Spragg, Managing Director, GrowthWise Group.
For more information about PicPocket’s intellectual property offering as it relates to retail, please contact: greg.spragg@
PicPocket is an early pioneer in geofencing and location-based, content/media IT solutions with offices in Austin and Dallas, TX. ‘Like’ us on Facebook: www.facebook.com/
GrowthWise Group is a retail sales and consulting company based in Bentonville, Arkansas. http://growthwisegroup.com/
AON Invent is a full-service, product design consultancy which helps companies and individual inventors develop their ideas into innovative products for consideration by America’s consumer goods industry. http://www.aoninvent.com/