Company announces a key appointment to drive the monetization, global expansion and go-to-market strategy of its geofencing –based, eventsharing™ platform.
AUSTIN, TX – Aug. 14, 2015 – PRLog — PicPocket, a live events, photo-sharing app and geofencing platform which enables the real-time capture, curation, mining and visualization of location-based content, announces the appointment of Damian McCabe to the position of Chief Revenue Officer.
Damian McCabe is a senior telecoms executive specializing in Mobility, Global Sales Management, Social-Local-
“We are excited to have Damian on board full-time to identify and drive revenue opportunities”
“Social media – how we consume and share data – continues to evolve.” said McCabe. “It used to be that everyone stayed plugged in by knowing what their friends and followers were up to. But there’s been a shift – and the team at PicPocket saw this coming long before it went mainstream.”
“By following events and making new friends and associations based on those shared experiences, social media finally delivers on connecting us based on our mutual interests” said McCabe. He adds “and doing it right is an advertiser’s dream. From event sponsorship to merchandising, from fan appreciation to artist/brand management – being able to limit the content that’s associated with an event to only photos and video taken by people who were there, not only keeps it relevant but makes it real. Context plus relevance is the next big thing – and you can’t get there with a #hashtag.”
Prior to joining PicPocket, Damian McCabe was a T-Mobile US Vice President. In addition to the business P&L, his responsibilities included setting strategy, revenue growth and cultivating relationships with T-Mobile’s partners. Prior to joining T-Mobile, Damian was President / Business Head of Bharti airtel USA where he played a key role in the expansion of Facebook, Twitter and Whatsapp mobile apps into the India market. He has held other sales leadership roles at Telstra & MCI WorldCom after moving from Ireland to the US in 2003. Damian lives in Austin, TX with his 9 year old twins.
PicPocket is an Internet startup with offices in Austin and Dallas, TX which enables friends and family to curate content from any live event, from every angle and every perspective, finally making good on the promise of eliminating the pain, frustration and clumsiness of modern day photo-sharing. Use cases for PicPocket EventSharing™
PicPocket is available for free in both iTunes (https://itunes.apple.com/
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