Erin Patton

Advisor - Youth Sports

Hand-picked by Michael Jordan. Original architect for Nike’s Jordan Brand. Innovative, award-winning brand management and marketing executive on the forefront of the sports industry’s most disruptive launches – including the first wearable tech brand platform (A+TECH) for amateur athletes.

Master grass roots marketer and gatekeeper to youth culture and trends. Extensive experience managing iconic brands and celebrity licensing partnerships to achieve profit targets within mass merchant and specialty channels.