While PicPocket has its heart set on building you the best, darn, consumer app for sharing memories at live-events, there’s another side to our business that’s worth mentioning. All those enterprise markets where real-time, geofencing-based, media/data collection can save time, money and even lives will be served by our parent company, PicPocket Labs.
We’ve built a better mousetrap and want to share it with the world. We’ll offer PicPocket-as-a-service (PPaaS) where we have strategic, customer-partner interest and make our API available (“-powered by PicPocket”) to third-party developers. In select cases, we’ll also consider a straight IP-license.
what’s your application?
As a content aggregation platform, the mechanics of establishing whether or not media/data is supposed to be linked to one or more unique events relies on context: a combination of permissions, associations, relevance, date, time and location information. That’s allowed us to engineer an architecture that can serve any/all applications where collecting event-specific media/data is needed. And while the heavy-lifting may be done, we’re now laser-focused on the user-interface and -experience to help companies deliver the most intuitive solutions to their teams. Maybe that’s a member of the gig economy taking one-off jobs in retail audit/execution, helping streamline the property and casualty claims process for adjusters/homeowners or giving law enforcement and first-responders the tools they need when they’re out in the field.
Documenting a typical home/auto P&C claim can involve the taking of anywhere from tens of photos to a hundred-plus depending on the extent of the damage and the size of the claim. Generally, an adjuster is sent to investigate. Maybe everything is captured in the first visit. Sometimes it takes two or more trips. The key cost driver? Labor. Then there’s the element of fraud. The estimate for fraud across P&C claims alone was over $32B in 2016.
Using real-time, geofencing-based, content aggregation/curation tools, P&C Insurers can designate a window of time for either an adjuster or the homeowner to take an initial set of photos for an Insurer to review before deciding to settle or investigate further. Or offer policyholders the ability to catalog their valuables quarterly (time-driven) or ahead of a storm (event-driven.) In any case, only photos taken within the geofence, and within a designated window of time, are associated with the policy or the claim.
And then there’s farm/crop insurance.
Revenue from agriculture in the US is a $200B/year business where the cost to insure the nearly 225-million acres of corn, wheat and soybeans grown annually exceeds $11B. Monitoring those fields to help predict yields or to assess damages after weather-related events (storms, drought, hail) has largely been left to workers in the field, or more recently, drones equipped with special-purpose sensors from the sky.
The ability to use a geofence to control/trigger image capture and/or designate specific flight-paths is an area where PicPocket technologies can be leveraged.
You are a Retailer and just found out that you have a national recall. All of the product needs to be off store shelves ASAP. You need to communicate the message to all 4,000+ retail locations in real-time and need conclusive proof that someone has acted.
You are a Retail Merchandising company and your client wants to carry out a spot audit on a promotion they’ve invested heavily in. Their VP of Marketing sends you a list of one-hundred stores and asks that you provide evidence that the work was done.
You are a CPG company and want to engage your key consumers at shelf. Using augmented-reality, you “ghost” an image of your brand/product in the middle of aisle twelve to drive foot-traffic to your end-cap and invite prospective buyers to learn more.
As recent extreme-weather events have demonstrated, the aftermath of any one storm can be too big, even for the US government, to manage alone. It takes a community. “mobile disaster photography” – FEMA coined the term back in 2016 to describe a feature in their mobile app to help crowd-source and share disaster related information. You see, the true first-responders aren’t necessarily the brave men and women who make up our nation’s emergency services, but everyday Americans who find themselves caught up in Mother Nature’s path. The photos that can be taken shortly before, during and after a disaster can be instrumental in helping organizations like FEMA understand ground conditions at a hyper-local level – even before boots are on the ground. Knowing where power-lines have been downed, where trees block roadways, the extent of flooding, fires and/or damage – and getting this information in real-time – helps tremendously with engineering the best response to save time, money and even lives.
It seems that every time there’s a major incident (extreme weather, terrorism, civil protests), news organizations ask their citizen reporters to submit any photos or videos they may have taken of that event. Depending on its nature, you’re supposed to find a safe place to hashtag your photos from and then post them so that they can be aired as quickly as possible. But #hashtags are broken. Anyone can hashtag a photo or video with some arbitrary label. But instead, what if merely the act of taking a photo created a temporary geofence that a CNN, FOX News or MSNBC could manage themselves? Which immediately created an event that other citizen reporters within a certain distance of ground-zero could contribute to? What if a news organization could manage their news stories’ geofence from thousands of miles away and publish them to alert other newshounds when something newsworthy was taking place nearby?
In the US, it’s a $15.3B market that has attracted more than $1B in investment over the last eighteen months. Big brands have bought in. Everyone from major league sports team owners and players, national sporting-goods retailers and sports and television media giants want the targeted advertising and merchandising dollars that go hand-in-hand with serving doting parents and competitive players.
Apps for organizing tournaments, managing rosters and communicating schedules along with back-end solutions to track player stats and offer sophisticated video analysis are just some of the software/IT technologies being gobbled up to deliver a one-stop shop – a core digital platform – that ties it all seamlessly together. And when the final whistle blows or buzzer sounds, the ability for parents, teams and leagues to have captured and shared all the best youth sports experiences, on and off the field, all season long, will be what builds brand loyalty and share of voice.